Tej Sidhu CEO, Industrient.com Formerly President, SecureRite.com

"DNA's work with my start-up company enabled us to get feedback that you don't normally get at this stage. And it provided us a common language that made our communication and teamwork more efficient and effective. This experience has proven to me that the 'soft skills', developed through a high-leverage process like DNA's, are a core necessity in the dot-com or start-up environment, so that the management team can react quickly and effectively to change." [Click on photo to hear the client's experience]

The company:
SecureRite.com pioneered the internet cooperative concept for wholesale distribution channels, and has become the dominant internet player in the building security industry. Industrient.com, Tej's current company, provides end-to-end e-commerce solutions for the industrial supply market.

The need for DNA:
The team was established, with 19 employees at the time, and building for growth. The desired outcome was to ensure productivity and optimal teamwork to react to a rapidly changing business environment.

DNA services provided:

• Customized confidential 360 degree feedback survey for managers, with action planning and follow up process for achieving change in targeted behaviors
• Leadership training for managers